Remembering Papa Jack Weil - March 28, 1901 - 2008
“Papa Jack”, our founder and the pioneer of snap shirts would be 124 years old today. The world’s oldest CEO worked daily until age 107. Denver’s Wazee Street - home of Rockmount since 1946 - is named in his honor “Jack A. Weil Way”.
He helped popularize Western wear, now popular world-wide. When “Papa Jack” founded Rockmount in 1946 he had weathered all kinds of challenges. It gives pause to think about all he endured: the 1918 Pandemic, the Great Depression, 2 World Wars, 7 recessions...
He came out West in 1926 to start a life with a new bride and the rest is history. Building a business is never easy; nor is smoothly operating it during tumultuous times. Recessions tend to run in 10 year cycles, he experienced 10 and remained steadfast that those were the times to work hardest and invest in the future when things improve – much like we think of the pandemic now. In other words: play the long game — don’t let temporary setbacks shape your thinking. #westernwear #snapshirt #denver #embroidery
This women's short sleeve Western shirt provides plenty of authentic cowgirl style while offering a comfortable cotton fabric blend designed for all-day wear. Classic Western details, including one-point front and back yokes, snap flap pockets, and a pearl snap front closure, add an elevated look that easily transitions from a long day at work or just hanging out. Pair it with your favorite jeans for an authentic Western look that keeps you comfortable and in traditional style.
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#springsummer2025
The Simple Squash Blossom Crystal Jewelry Set. This set features a squash blossom pendant studded with clear cubic zirconia crystals. An oval shaped turquoise stone sits at the top of the pendant, adding a pop of color. The earrings feature the same design as the top of the squash blossom pendant. The necklace has a 19" adjustable chain, and the earrings are secured by hypoallergenic post back wires.
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#classywesternfashion
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The newest hats that have hit the shelves.
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Another great hat in stock!
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Features
10X natural straw
4 1/4'' brim
4 1/2'' cattleman crown
Dri-Lex sweatband
Cooling style with vented crown
Brown leather hatband with silver-tone concho & studded details
"George Strait" signature hat tack
Made in the USA
The Montana Silver case is READY FOR VALENTINE'S DAY!!
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We are staring to get our Straw Hats in!
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Features
Straw construction
Brown leather hat band with silver-toned studded accents
Cattleman's crease
Curved brim
4-1/4" brim
4-1/8" crown
Eyelet vents
Made in the USA
10X
You'll love the Fierce Hearts Earring set. A large open engraved heart seats a smaller heart shaped crafted turquoise stone. A beaded design lines the bottom while added black paint creates dimension. These earrings have hypoallergenic French wires. ![]()
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Goodbye 2024 and welcome 2025. We are closed on the 1st, but we will see you all on the 2nd. Be safe tonight.
New and just in time for NEW YEARS EVE! Introducing the Amelia Rose perfume.
Top Notes: Sliced Apple, Pear Nectar, Moonlit Pomegranate
Middle Notes: Midnight Marigold, Crimson Peony, Sweet Osmanthus
Bottom Notes: Dark Brown Sugar, Madagascar Vanilla, Toasted Oak
#shopbucksworthwesternwear #keepitoakdalelocal
From us to you! Merry Christmas to all, and to all a good night! See you Thursday. #shopbucksworthwesternwear #keepitoakdalelocal
The newest Yellowstone colonge, Ride Reserve. Ride Reserve combines vibrant freshness with deep leathery richness, blending smooth woody textures with an addicting smokey vanilla signature.
#shopbucksworthwesternwear #keepitoakdalelocal #yellowstoneforchristmas
New Yellowstone Dusk perfume with notes of
Night-blooming jasmine
Vanilla Orchid
Merlot![]()
The women's Original and Tornado scents are still available.![]()
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Round 7 highlights!
And round 6 highlights
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Round 5 highlights
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Round 4 highlights
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And....round 3
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Highlights from round 3 of the 2022 Wrangler National Finals Rodeo presented by Teton Ridge
Round 2 highlights
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Round 1 highlights of the 2024 Finals!
Hey everyone it is Cyber Monday! If you see it on Instagram or Facebook give us a call or drop us an email. Whether you're looking for traditional western wear or accessories, we've got something for you.![]()
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#shopbucksworthwesternwear #keepitoakdalelocal
This ladies' leather wallet is a true masterpiece of craftsmanship. The wallet features intricate hand-tooled designs that showcase the skill and artistry of the leatherwork.
The hand-painted accents add a vibrant touch, bringing the design to life with rich, beautiful colors. The wallet is made from high-quality leather, ensuring durability and a luxurious feel. With multiple compartments for cards &cash cash, it is as functional as it is stylish.
#shopbucksworthwesternwear #keepitoakdalelocal #smallbusinesssaturday #westerntrendydesigns