Designed Exclusively with The King of Country Music. Justin Boots partnered with the King of Country, George Strait to design a line of high-quality footwear for men who want extreme comfort. From workdays to weekends, the George Strait Collection will have you “Living and Living Well.” With every George Strait purchase, a portion of the sale is contributed directly to the Justin Cowboy Crisis Fund, an organization committed to providing need-based financial assistance to professional rodeo athletes.